Skullerudstua is a country house located at the very edge of Østmarka near Skullerud in Oslo. The place has a large cafe with catering and its own function rooms. Skullerudstua currently lacks a profile and website. The country house has many regulars - but not so many new ones who discover they exist. In particular, they want more young families with children on the eastern edge to discover and use Skullerudstua. What's more, guests don't know that they don't just have a cafe - they also offer function rooms and catering. They want it to be clear to café guests that they can also hire the premises for parties. Most people associate country houses with waffles and coffee. But Skullerudstua is staffed by experienced chefs who have worked at the best restaurants in the city. Can we make it clear that Skullerudstua can offer gourmet food, not just waffles?

Goal

1. Get more young families with children to discover and take advantage of going to Skullerudstua.
   
2. Communicate that Skullerudstua offers everything from café, catering and hire of function rooms.
   
3. Play on the homely and typical Norwegian that is associated with such country houses - but still show that the country house offers high quality food.
   
4. Create a unique and recognizable profile, which is decidedly more unconventional than the traditional country houses.